• The exhibition venue
2010 MAISON&OBJET Autumn / Winter Fair
After Extraordinary Garden from Jean Boggio of Franz being selected as the key vision in the advertising poster at 2010 MASION&OBJET Spring and Summer Fair, 2010 MASION&OBJET Autumn and Winter Fair has once again chosen a Jean Boggio for Franz piece the Blossom of Jade Chest along with world renowned luxury brands Haviland and Daum to be the key vision of the poster.
•The image of 2010 M&O Autumn /Winter Fair
In the key vision of the poster, the turquoise Blossom of Jade Chest is placed in the mysterious woods hidden in the corner.
One can only imagine the plethora of treasures found in this tangible but imaginative chest.
The woman’s elegance in the poster is as beautiful as a fairy, she follows the footprints of a leopard into the woods and finds the porcelain chest under the gorgeous lighting.The forest is a wonderland, a worldly heaven, and a beautiful garden.
• Taiwan′s representative to France
Forest is a wonderland,a worldly heaven,and a beautiful garden.
Home and Nest Redefine the concept of "human nest"
2010 MASION&OBJET Autumn and Winter Fair examines the gradually blurring private boundaries and the concept of luxury homes in the digital age, and redefines the concept of "human nest" in three trends.
Trend one: "Please interrupt, rebels of home living." Piercing, sharpening, and burning techniques are used under this trend to create furnishing pieces, and a thought provoking attitude is there to remind audiences to re-examine the concept of luxury homes.
Trend two: "Microcosm." In today’s bustling society, home should be a cozy place for rediscovering oneself while experiencing complete
relaxation. It is thus a trend to integrate the home owners′ taste of art into interior design.
Trend three: "Ancient shelter." To cope with the rapid environmental change globally and frequent natural disasters, the best shelters for mankind are migrating back to basics decorating with pristine materials such as, tree branches, and leave utilizing animal patterns to create a home sheltering one′s body, spirit, and mind.
Green and Fresh A whole new meaning of home
Mother nature is the key to the human mind. Franz brings mother nature back to your home decoration healing your mind and body. This years newly launched products continue to focus on Franz′s signature theme: nature.
The tranquil and elegant color palettes demonstrate our love for mother nature and life. The Franz exhibition booth this year is designed based on the theme of environmental protection.
The green bamboo forest and the round bouquet of flowers in the center of the exhibition cabinet showcase the natural environment.
The exhibition booth design was inspired by the Chinese traditional gardens′ window frame, which allows viewers to view the exhibits from different angles. Green is the key color of the exhibition cabinets, which communicates the environmentally friendly concept.
Franz brings mother nature back to your home decoration to heal your mind and body.
Green is easy on the eyes and at the same time provides a versatile background to highlight the various porcelain products showcased at the fair. What is most special is that this is the debut of The Realm of Dreams: Philadelphia Museum of Art Collection on the international stage.
Porcelain pieces such as Picasso′s Woman and Children Vase, Matisse′s Yellow Beauty Vase, Modigliani′s Blue Eyed Woman Vase are shown to the public for the first time.
This new collection is Franz′s tribute to the masters of arts on the international stage following the successful Van Gogh Collection partnered with the Dutch Vincent Van Gogh Museum.
Franz′s delicate embossment techniques once again transform paintings into three dimensional porcelain pieces in an innovative art presentation.
Unlike the mysterious hues in the past
Jean Boggio for Franz features light blue gray as the key color in this year′s exhibition booth.
Play with Colors and Styling
Unlike the mysterious hues in the past, Jean Boggio for Franz features light blue gray as the key color in this year′s exhibition booth.
Soft colors such as purple and green are added here and there to create a special atmosphere with bright and colorful porcelain pieces decorated in between.
• Guests at the fair from around the globe
The key exhibit is the newly launched Chinese Circus figurines. Porcelain dolls wearing Chinese outfits perform acrobatics just like the fairies in the fairy tale.
Jean Boggio once again plays with Chinese motifs and uses pomegranate as the key design element to represent the meaning of fertility and numerous offspring. Boggio successfully creates the sophisticated fashion sense with oriental elements.
Following the successful display at New York′s luxurious department store Bergdorf Goodman, Jean Boggio for Franz has been sought after by many high-end department stores.
Representatives from the century-old department store Harrods of UK, and UK′s top porcelain retailer Tomas Goode visited our booth at the fair to meet Francis Chen CEO of Franz and designer Jean Boggio in person to invite the collection to be sold and displayed in their stores.