Harvard

BUSINESS PUBLISHING

Harvard University listed the success that Franz Collection Inc. has achieved in creating its own brand as a business model case study.

The road Franz has taken from subcontracting to brand marketing was reported in the Spring 2011 HBSP Newsletter (Teaching Materials), which describes the threestage transformation of Franz from an OEM to an ODM, and finally to an OBM, and also tells the story of how Franz, an oriental brand, burst onto the international scene.