Franz & the CIty

at Bloomingdale’s

Bloomingdale’s is one of the most well known international luxury department stores. Its uptown NYC flagship location is recognized worldwide for its high fashion and modern taste.

Here, Franz had a one-month special exhibition entitled “Franz & the City,” whose goal was to deliver to the audience its unification of ancient and contemporary, Eastern and Western cultures and craftsmanship.

Presenting

A New Interpretation of Porcelain Culture to Audience

Celebrated florist Jeff Chen, Creative Director of Flora New York, used his design skills to create a garden and a pond in the exhibition venue of “Franz & the City.”

• Franz Chen and managers in Bloomingdale’s

He ingeniously combined his floral design with the classical artworks from Franz Collection, opening up endless possibilities for the captivating encounter of Franz and New York.

• Franz CEO, Franz Chen

Franz Chen, CEO of Franz Collection: Porcelain has been referred to as white gold by Europeans since ancient times, which means porcelain pieces are very precious.

Franz has been endeavored to inaugurate a New Era of Porcelain. I hope this exhibition will present a new interpretation of porcelain culture to the audience.

• Incredible garden design

Perfect Blend of Porcelain Artistry and Floral Arrangements

For the opening party, Jeff Chen, Creative Director of Flora New York, created the Franz Enchanted Garden, which amazed the distinguished guests and audience through the blend of Franz’s porcelain vases with his floral design.

His creativity lent variety to his floral arrangements and craftily unified porcelain with flowers, such as magnificent peonies, passionate roses and elegant orchids, even combining porcelain with ordinary ingredients for cooking, like cucumbers, pasta noodles and Chinese herbal medicines.

Jeff Chen said, “Porcelain and floral designs should complement each other.

The point is porcelain pieces convey the meaning, while floral arrangements bring out their beauty even more.”

This exhibition succeeded in conveying the philosophy of Franz which it has shared with people since it inception, namely “Art for life and life for art.”

• Splendid combination of porcelain and floral arrangement

“Art for life and life for art.”

This exhibition succeeded in conveying the philosophy of Franz which it has shared with people since it inception, namely

• Amazing floral arrangement